Christmas is the most important date of the year for Bauducco. However, with the limitations imposed by Covid, the date became a great challenge. The solution was to create a completely people-centric strategy.
+ 102% of users + 10% average ticket + 100% on transactions + 113% in revenue
If they were going less to stores, our digital communication was always in the right place and at the right time, with a message that was really relevant to each person. Both for B2C and B2B.
We created a multidisciplinary squad, with professionals from Haus and Bauducco working together at a performance dashboard. Every morning, the team analyzed the data from the previous day, creating and putting solutions into practice as quickly as possible.