Movida is one of the largest and main players in the Brazilian market in the vehicle rental and sales segment. The company is divided into 6 business units to serve different segments. Huia Stefanini was the partner chosen in the restructuring of its online sales platforms, modernizing and improving the experience of contracting its services.
• Increase from 100 to 1,000 daily leads in the fleet unit • Increased performance by +200% according to lighthouse • Load time reduced by half on desktop and 1/3 on mobile, at Zero Km Unit
For this, squads were set up for each of the business units, in which planning, design and development are carried out autonomously and asynchronously.
All with global planning, which defines and guides the paths to be followed by each team.